Since 1993, AMS has been a trusted supplier of aggregates, concrete, and waste management services across Dorset and Somerset.
Working in a competitive set of industries, AMS aims to stay top of mind for its customers. In a world of online searching and purchasing, they want to increase digital visibility, traffic, and conversions.
As there are multiple departments within AMS, it is important to approach their marketing strategically. This is only emphasised by the seasonality of some of their products. With this in mind, we provide a holistic and full-service marketing package that incorporates all digital marketing activities.
Since starting to work with AMS, we have worked with their teams to ensure their website is up-to-date and optimised for the best possible rankings. More recently, we have designed and developed a completely new website, making it more user-friendly through easy-to-use navigation, larger imagery, and smaller text blocks.
With the new website launched, we continue to maintain and optimise the website with fresh content that enhances domain authority and SEO best practices.
As a big business, there is always something exciting going on. Collaborating and constantly communicating with the teams, we help to spread the news and excitement on social media through catchy graphics and engaging captions. Whether it is a legislation update, some business news, or a fun team activity, we post across their social platforms to generate engagement and traffic to the website.
To support long-term SEO activities, we build and run paid ad campaigns on Meta and Google. These are frequently monitored throughout the month to ensure performance is optimised, leading to quality traffic and leads, for the lowest spend possible.
With seasonal priorities, we ensure the ads reflect the high demands of the time of year.
Email marketing is still a strong technique within digital marketing. AMS shares a lot of great value content throughout the month, which we collate into an email to share with their client database. Using captivating subject lines, action-driven writing, and imagery, we encourage opens, click-throughs, and conversions from each monthly email.
Across their digital and traditional marketing strategies, AMS relies heavily on a recognisable brand. Our graphic design team helps them achieve this, perfecting the balance of following brand guidelines to the T, while sharing the relevant message in an attention grabbing design.
From printed magazine adverts to country fair exhibitions to social media graphics and newsletter templates, our creatives’ work spans a wide variety of needs and helps keep a consistent appearance for brand recognition.
Having worked with AMS for over 10 years, we have seen the business and marketing go from strength to strength.
Our team has grown its social media platforms, increasing followers and engagement across Facebook and LinkedIn. On top of this, we have introduced and increased online purchases through building and optmising an Ecommerce website. This is continuously improved, updated, and enhanced in line with ever-changing SEO best practices.
Online purchases have been boosted by paid adverts, working towards year-on-year sales growth.
Our business have worked with the CW Digital team for many years. They have helped us grow and successfully launch new services. The whole team are extremely helpful, hardworking and very knowledgeable. Would recommend them to anyone.
Every project starts with a conversation. Whether you’re looking to increase visibility, generate more leads, improve your website, or accelerate business growth, our team can help you develop a strategy that delivers measurable results. Complete the form and we’ll be in touch to discuss your goals.
