Paid Ads.
Significantly grow your online reach with our PPC management services. We have a team of pay-per-click (PPC) experts who create and manage campaigns that convert clicks to customers.
PPC Management Services
As a paid ads agency, we know how invaluable PPC management can be to growing your business. Whether you are looking to promote your brand across social media, on Google or Bing, our specialists can help.
We Cover.
Work with pay-per-click experts that you trust across a range of platforms.
Google Ads
Show at the top of a Google search page for relevant and targeted queries. Our PPC management services specialise in building, optimising and maintaining a variety of Google ads campaigns. These include search, display and shopping ads.
Paid Social Media Ads
Reach a highly targeted audience across social media platforms. Increase followers, sales and enquiries through dynamic ads run by our team.
Bing Ads
While Google holds the majority of traffic, Bing is still a relevant search engine. This is why our PPC management services can include the creation and management of Bing search adverts.
Tracking and Results
Paid ads should always be tweaked for optimal performance. So, all PPC management retainers include tracking and reporting throughout the month to boost results.
Our approach.
Get consistent and measurable results with our PPC management. Our approach combines combining strategic planning, smart targeting, and ongoing optimisation to ensure performance.
Paid ads that will get you seen.
Improve brand exposure to targeted audiences, generating quality traffic and leads with our paid ads agency. Contact our team today to learn more about our PPC management services.
- Focused on measurable ROI.
- Built to generate qualified leads.
- Structured for scalable growth.
- Continuous testing and refinement.
- Budget-efficient campaign management.
- Transparent performance reporting.
Paid ads projects.
Explore our work, where our pay-per-click experts have generated quality leads for our clients.
FAQs.
Find answers to the most common questions about our PPC management.
What is PPC management?
PPC management is exactly what it says on the tin.
Our team of experts will plan, create and optimise paid advertising campaigns across Google, Meta, LinkedIn and Bing.
Through weekly tracking during the month, the team will ensure each campaign is getting the most out of the budget, generating plenty of leas and ROI.
Which platforms do you manage (Google Ads, Meta, LinkedIn, etc.)?
As a paid ads agency, we are knowledgable across a range of paid ad platforms.
We specialise ion Google and Meta as, but are also able to run Bing and LinkedIn advertising too.
How much should we budget for PPC advertising?
The amount you should be spending on your PPC campaign will depend on the goals of each campaign, target audience and topic (some industries are more competitive than others).
We typically run campaigns with daily budgets, and will recommend a daily spend per platform once we know more about you and your aims.
However, you can expect the minimum amount to be around £200 a month send. Note, this doesn’t include management time costs, and is solely the amount you would be paying Google for clicks.
What’s the difference between ad spend and management fees?
This is a great question and often one we get asked.
Ad spend is the amount you are willing to pay for conversions and clicks. This money will to the platform the ads are running, e.g. Google, or Meta.
Management fees are the amount you pay our pay-per-click experts to monitor, optimise and run the campaigns. This fee is on top of the ad spend.
How do you improve campaign performance over time?
Improving campaign performance is an ongoing process built around data, testing, and refinement. As part of our PPC management services, we continuously analyse performance metrics such as click-through rate, conversion rate, cost per acquisition, and return on ad spend to identify opportunities for improvement. From there, we optimise bidding strategies, refine keyword targeting, adjust audience segments, test new ad creatives, and enhance landing page recommendations to increase efficiency and results.
We also run structured A/B tests across ad copy, creative, and targeting to ensure decisions are driven by real performance data, not assumptions. By combining continuous optimisation with strategic insight, we turn paid advertising into a scalable, long-term growth channel rather than a short-term tactic.
Testimonials
CW have worked with my business for the past 18 months now. They provide a great service with knowledgeable and professional staff. They understood our business model and have helped massively towards are marketing strategies. Highly recommended for all areas of marketing.
Mark Caudle
Managing Director, Body Consultancy
They have a very straightforward and professional approach to marketing and to date they have achieved all the targets discussed in a sustainable and efficient way. Highly recommend.
Jeremy Haskell
Owner, Paint Direct
Our business have worked with the CW Digital team for many years. They have helped us grow and successfully launch new services. The whole team are extremely helpful, hardworking and very knowledgeable. Would recommend them to anyone.
Stuart Mariner
Director, Avon Material Supplies
We have been lucky enough to have CW Digital managing our website, social media and brochures for several years now and they have done an absolutely fantastic job – I just cannot recommend them enough.
Deborah Andrews
Owner, Country Living Care Group
Working with Carl and the team at CW has dramatically improved our ecommerce and digital capabilities in a short time. The team always have an eye on value, KPIs and ROI, which is a breath of fresh air and we also just really enjoy working with them!
Hannah Rhodes
Director, Hiver Beers
I can not recommend CW Digital enough. They have significantly boosted our online sales by 64% in the last 12 months while reducing ad spend, delivering outstanding ROI. Their strategic approach, data-driven insights, and commitment to performance have transformed our digital presence!
Karl Read
Founder, FoamLife
CW Digital have been a pleasure to work with over the last year and we wouldn’t hesitate to recommend them. They’re really approachable, knowledgeable and always willing to help to do the best for our business. A huge thank you to the team for your dedication and hard work. We look forward to working with you again this year.
Sarah Nduva
Fire By Design
CW Digital has been a true partner in MVS’ success over the last 11 years. They have got to understand our niche industry and apply that knowledge to our website, PPC / SEO and social media activity which has led to consistent inbound traffic. Moreover, they continue to help us develop our brand and future plans, providing strategic input as well as just getting stuff done. I would be very happy to recommend them.
Simon Hurst
Managing Director, MVS Audio Visual
Get in touch
Paid ads are a great way to boost online visibility and grow your business. Get in touch with our paid ads experts to get your brand at the top of relevant searches to your business.