SEO & AI Optimisation.
The search landscape is changing. More people are turning to AI platforms, meaning traditional SEO is also changing.
We are an SEO agency in Dorset and AI digital marketing agency that makes sure you are ahead of the game and appearing in AI mentions.
Expert SEO Services
We provide expert SEO services that adapt as the algorithms and search patterns change. With AI fast becoming a go-to search device, we offer up-to-date advice and guidance on how to make your website found organically across the different search techniques.
We Cover.
Make sure your website is found wherever your audience is searching.
Keyword research
Make sure you are targeting relevant keywords and AI prompts with search volume. Our team will undertake competitor research and keyword research to create a list to form the basis of any SEO and AI strategy.
On-page optimisations
Ensure your pages are laid out in an optimised and readable way with technical and on-page changes. Plus, start targeting your keywords by adding them into your content.
Content strategy
Build up authority and expertise through a strategic content plan all while targeting searched queries. We’ll create a content plan based on the identified keywords, competitor research and content gaps.
Analytics & reporting
Through tracking ranking, website audits and AI mention tracking, you will always know where you stand. We keep an eye on results so we can adapt strategies and continue to improve organic visibility.
Our approach.
Get found organically online.
Our expert SEO services combine SEO best practices with newer AI techniques. Make sure you are ahead and being mentioned on AI platforms with support from our AI digital marketing agency.
- Focused on rankings and mentions.
- Content aligned with user queries.
- Enhanced for generative engine citation.
- Structured for AI discovery.
- Engineered for crawlability and indexing.
- Continuously refined for performance.
SEO & AI Projects.
Explore our work, where our SEO experts have increase client’s online organic visibility.
FAQs.
Find answers to the most common questions about our digital marketing services.
Why does my business need both SEO and AI optimisation?
The way people are searching online is changing. SEO was great when Google was the top dog. However, AI platforms, such as ChatGPT and AI overviews, are quickly becoming the favourite search tool.
This means that traditional SEO techniques don’t cut it anymore. You need to be working in a way that covers Google and AI platforms, meaning your business needs both SEO and AI optimisation.
How is AI optimisation different from traditional SEO?
The core of the work is very similar between traditional SEO and AI optimisations.
AI optimisations have a bigger focus on content clusters and building up authority and expertise, rather than targeting specific keywords. Content types such as FAQs are proving to be popular for AI mentions because they provide concise and specific answers to questions being searched.
In traditional SEO, these were often helpful but needed to be targeting specific search terms and questions.
Do you provide technical SEO audits?
Yes. A large part of what we do as part of our SEO and AI marketing service is to optimise the technical performance of your website. This means making sure it is indexable, easy to crawl and loading quickly for your visitors.
Completing a web audit is the basis for all of this work and helps us measure improvements.
How do you measure SEO success?
There are a number of metrics for SEO.
Firstly, we will monitor organic rankings This is where you sit on a search engine result page without paying for the placement (via PPC).
We will also look at organic traffic levels to certain pages to measure how visible the page seems to be and how well certain bits of content are converting.
What does it mean to be “structured for AI discovery”?
AI platforms source your content from crawling your website. Our aim is to make this as easy as possible for the bots, meaning they get an accurate understanding of your website with little effort.
In order to achieve this, we recommend pages follow a specific structure. This includes adding FAQs to pages and blogs, including key takeaways and a summary section on blogs, and adding schema markup where relevant.
All of these elements mean your pages are structured for AI discovery.
Testimonials
CW have worked with my business for the past 18 months now. They provide a great service with knowledgeable and professional staff. They understood our business model and have helped massively towards are marketing strategies. Highly recommended for all areas of marketing.
Mark Caudle
Managing Director, Body Consultancy
Our business have worked with the CW Digital team for many years. They have helped us grow and successfully launch new services. The whole team are extremely helpful, hardworking and very knowledgeable. Would recommend them to anyone.
Stuart Mariner
Director, Avon Material Supplies
We have been lucky enough to have CW Digital managing our website, social media and brochures for several years now and they have done an absolutely fantastic job – I just cannot recommend them enough.
Deborah Andrews
Owner, Country Living Care Group
We have worked with CW Digital for over 3 years now, and throughout that time they have supported us with building two new websites, all delivered smoothly with excellent communication throughout. The team are always incredibly supportive, responsive, and nothing is ever too much trouble. Their knowledge and expertise really shines through, and we would definitely recommend them.
Ellen Wentworth
Marketing Manager, Tops Day Nurseries & Shoots Training
CW Digital has been a true partner in MVS’ success over the last 11 years. They have got to understand our niche industry and apply that knowledge to our website, PPC / SEO and social media activity which has led to consistent inbound traffic. Moreover, they continue to help us develop our brand and future plans, providing strategic input as well as just getting stuff done. I would be very happy to recommend them.
Simon Hurst
Managing Director, MVS Audio Visual
Get in touch
AI is creating a lot of uncertainty around organic traffic at the moment. But one thing we know is SEO best practices are still a set of rules you should be following. Complete the form to speak to the experts at our SEO agency in Dorset about getting your website found in AI and on Google.