Paint Direct.

PAINT Direct is a Dorset-based online supplier of branded and specialist paints, offering fast delivery, great value and an extensive range for trade, home and DIY customers across the UK.

Paint Direct social media support
Paint Direct website

Overview.

We have been working closely with Paint Direct since 2023, focusing on increasing brand awareness and online sales through effective paid advertising and engaging organic social media.

From developing a suite of branded assets that can be used across multiple platforms to carrying out ongoing analysis of content and advert performance, we work hard to ensure consistent improvement and continued success in achieving Paint Direct’s goals.

Approach.

Key deliverables includes:

Paid Ads

To help drive online sales, we manage paid advertising for Paint Direct across Meta platforms and Google. Our approach is focused on reaching the right audiences, increasing meaningful website activity, and supporting revenue growth through ongoing optimisation and analysis.

Over the last 90 days, this has contributed to:

  • A 14.81% increase in key events in GA4
  • A 9.65% increase in tracked total revenue in GA4
  • A 70% increase in tracked revenue from Google Ads compared with the previous 90-day period

Importantly, this uplift in Google Ads revenue was achieved alongside only a 30% increase in ad spend, highlighting improved campaign efficiency and stronger returns.

Social Media

Alongside paid advertising, we support Paint Direct with engaging organic social media content designed to strengthen brand awareness and maintain a consistent digital presence.

By developing a suite of assets that can be used across multiple platforms, we have helped Paint Direct present a clear and recognisable brand identity, supporting both organic engagement and wider campaign performance.

Outcome.

Since working with Paint Direct, we have helped create a stronger and more consistent digital presence across both paid and organic channels. Through a combination of strategic campaign management, branded creative, and regular performance analysis, the business has been able to improve visibility, increase valuable on-site actions, and support online sales growth.

Over the last 90 days, Paint Direct has seen stronger website performance and revenue growth, with key events up 14.81%, tracked total revenue up 9.65%, and tracked revenue from Google Ads up 70% compared with the previous 90-day period. With ad spend increasing by 30%, this demonstrates a positive return from continued investment and a more effective paid advertising strategy.

Increase in Key Events
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Increase in tracked total revenue
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Increase in tracked Google Ads revenue
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Testimonials

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We'd Love to Hear From You

Every project starts with a conversation. Whether you’re looking to increase visibility, generate more leads, improve your website, or accelerate business growth, our team can help you develop a strategy that delivers measurable results. Complete the form and we’ll be in touch to discuss your goals.