Providing personal and commercial legal services, HK Law is one of the leading and most established law firms in the south, with 8 offices across Dorset and Somerset.
CW Digital has been HK Law’s chosen digital marketing partner for over 10 years. We provide comprehensive online and offline marketing support to raise awareness of the company’s services and expertise in the local area. Our strategy is focused on lead generation, brand awareness and client engagement.
Having gone through a full rebrand in 2023, our team has developed the HK Law brand to be recognisable and market leading in the industry. This included the design and development of a new website, growing their social media presence and the creation of a suite of design collateral.
Our team provides comprehensive, end-to-end support that extends across the full breadth of the HK Law’s marketing needs.
Rather than operating as a standalone vendor, we integrate closely with the internal Marketing Director and his team to function as an extension of the firm, aligning strategy, execution, and reporting with overall business goals.
This approach enables consistent collaboration across practice areas, locations, and departments, ensuring marketing initiatives are coordinated, responsive, and scalable. By embedding into the firm’s workflows and decision-making processes, we deliver strategic guidance and hands-on execution that supports long-term growth, brand consistency, and measurable results.
As part of their rebrand in 2023, we developed a completely new website, bringing to life the look and feel of their new brand.
Since the launch, we continue to work on the website in a few ways:
These work together to enhance organic visibility and provide online audiences with the information they are looking for, when they are looking for it.
As well as managing their website, our team also manages and optimises paid advertising campaigns across Google Ads, Facebook, and LinkedIn to drive targeted visibility and lead generation.
These campaigns are strategically aligned with and designed to support ongoing SEO efforts and campaign focuses by capturing high-intent demand, and testing keywords and content. Paid ads are structured to span multiple geographic locations, business departments, and specific service offerings, ensuring tailored messaging for each audience segment. Ongoing activities include campaign planning, audience targeting, creative and copy development, budget management, performance monitoring, and continuous optimisation to maximise return on investment and support broader marketing objectives.
HK Law wanted to make sure that they portrayed a brand personality, as well as their expertise, online. To do this, an important part of the service we provide is Social media management.
Working closely with the Marketing Director, we create a schedule of engaging, expert-led, and friendly content each month. Through captivating and engaging graphics and detailed captions, we share company updates, related news and articles, and fun, company culture content, aiming to build trust, interact with our audience, and promote the law firm.
Design remains an important part of the work we do with HK each month, as they continue elements of traditional marketing, such as print adverts, to reach parts of their audience. Our team manages the creation and distribution of the printed adverts, brochures, folders, and many more client-facing assets, reviewing each one with a meticulous eye to ensure they fit the brand guidelines.
Over the years of working with HK Law, we have continued to grow and develop their online and offline presence. The significant area of growth since 2023 has been the level of engaged website users due to the new user friendly website.
The new branding has allowed us to grow their offline presence with engaging publication ads and marketing collateral.
Thanks to the team at CW, our new website is a huge step forward – technical, design, usability, and content. The insight and knowledge of the CW team has delivered a website that is now the cornerstone of our marketing that we wanted it to be.
Every project starts with a conversation. Whether you’re looking to increase visibility, generate more leads, improve your website, or accelerate business growth, our team can help you develop a strategy that delivers measurable results. Complete the form and we’ll be in touch to discuss your goals.
