Fire By Design.

Fire By Design is a Wimborne-based specialist in the design, supply and installation of stoves, fireplaces and flue systems, offering expert craftsmanship and one of the South Coast’s most extensive ranges of fires and stoves.

Fire by Design, Wimborne social media agency
Web design agency in Wimborne

Overview.

CW partnered with Fire By Design to strengthen their digital presence through paid advertising and organic social media. The goal was to increase local awareness, encourage customer engagement, and generate high-quality leads for their expert services and premium home heating products.

Our approach combined targeted paid campaigns with consistent organic content, helping Fire By Design build a stronger, more recognisable presence across their digital channels. By refining their brand identity and producing informative, engaging content, we were able to better showcase their expertise and position them as a trusted name in their field.

Approach.

Key deliverables includes:

Paid Ads

Our paid advertising strategy focused on reaching the right audience at the right time, driving both awareness and meaningful actions. Through continuous optimisation and performance analysis, campaigns became more efficient while delivering stronger results.

Since working together, Fire By Design has seen:

  • Sessions increase by 68.47%, rising from 3,400 to 5,728
  • Key events increase by 105.68%, rising from 370 to 761
  • Google Ads conversions increase by 177.25%
  • Average cost per acquisition reduce by 54.98%

These improvements show not only stronger visibility, but also more effective campaign performance and a better return on ad spend.

Social Media

Alongside paid activity, we developed and managed organic social media content designed to increase reach, reinforce brand consistency, and keep Fire By Design front of mind with local audiences.

This has led to strong year-on-year growth in visibility, including:

  • Facebook page impressions up 52%
  • Instagram impressions up 151%

By combining engaging creative with clear messaging, we helped Fire By Design build momentum across social platforms while supporting their wider marketing goals.

Outcome.

Since partnering with CW, Fire By Design has benefited from a more consistent and professional digital presence, supported by a suite of branded assets and ongoing performance analysis.

The result has been stronger brand awareness, greater engagement across key platforms, and a significant uplift in lead-generating activity. With a strategic mix of paid advertising and organic social media, Fire By Design is now better positioned to reach local customers and turn online attention into real business opportunities.

Increase in Facebook impressions
0 %
Increase in Google Ads conversions
0 %
Decrease in CPA
0 %
Increase in Key Events
0 %

Testimonials

Get in touch

We'd Love to Hear From You

Every project starts with a conversation. Whether you’re looking to increase visibility, generate more leads, improve your website, or accelerate business growth, our team can help you develop a strategy that delivers measurable results. Complete the form and we’ll be in touch to discuss your goals.