Providing compassionate and dignified care to those over the age of 65, Country Lodge and Alfriston Court are luxury care homes in Sussex. They offer a range of permanent and respite medical care alongside an engaging activities programme to ensure loved ones enjoy a high quality of life despite any ailments.
As busy nursing homes, marketing activities were not at the forefront of minds. They approached us looking to increase their online presence and brand awareness, specifically in their area. Their main aim was, and continues to be, generating enquiries about room availability and touring the homes.
Working as an extension of their team, we provide a full strategic and holistic marketing service. This includes running paid ad campaigns on Meta and Google, organic social media scheduling, and SEO support across the website.
We work with the team at Country Lodge and Alfriston Court to keep their websites up-to-date, reflecting vacancies and news from each care home. Going beyond that, we also provide technical SEO and content planning support. Combining these efforts and adding fresh articles and pages to the website, we enhance organic rankings and visibility for relevant and high-volume searches online.
A key focus for our team is to improve and maintain Google rankings for core keywords related to the business. Additionally, as AI becomes a larger part of the research process, it is important these care homes are being cited, linked and mentioned in responses on Large Language Modules (LLMs) such as Chat GPT, Gemini and Google AI overviews.
Each month, we undertake technical work to improve site performance, indexing issues and technical best practices.
On top of this, and having undertaken time to complete some competitor research and content planning, we provide data-driven content ideas for the teams to draft. Our SEO team review and further optimise the content before uploading it to the relevant website.
We approach the SEO and GEO work with slightly different goals. Country Lodge is an established website with domain authority and rankings, so we are looking to increase rankings for broader terms and maintain them where they are already on page one. However, Alfriston Court is a new website that is gaining authority and presence, so we are working to gain more rankings and building up trust signals across the pages.
Over the years, we have continued to increase traffic to the website through a range of activities. Creating a steady stream of content boosts organic visibility, meaning the website is drawing in relevant traffic. Additionally, we have increased availability and house tour enquiries through reacting to room availability quickly on paid ads. This is all supported by social media, which showcases the caring and compassionate personality of those within the business.
We have been lucky enough to have CW Digital managing our website, social media and brochures for several years now and they have done an absolutely fantastic job – I just cannot recommend them enough.
Every project starts with a conversation. Whether you’re looking to increase visibility, generate more leads, improve your website, or accelerate business growth, our team can help you develop a strategy that delivers measurable results. Complete the form and we’ll be in touch to discuss your goals.
